Entrepreneur & Fitness Industry Pioneer
Building Romania's fitness future — from premium to accessible
“Democratizing access to fitness while maintaining strict operational efficiency and a coherent member experience.”
BeFit represents a new generation of fitness infrastructure in Romania — technology-driven, operationally efficient, and built for scale. Our clubs range between 600 and 1,800 sqm, carefully adapted to each catchment area and the competitive landscape of every city.
We focus on smart layouts and highly functional training zones such as Hyrox and Booty areas. Our ambition is to create a nationwide smart cost network that democratizes access to fitness while maintaining strict operational efficiency and a coherent member experience.
Memberships are priced between 149 and 169 RON billed every 4 weeks — making quality fitness accessible to all Romanians.
Founder & CEO
2025 — Present
A new generation of fitness infrastructure in Romania. Technology-driven smart cost network delivering accessible, high-quality fitness across the country.
Head of Development
August 2013 — December 2025
Leading premium fitness operator in Romania. Led development strategy through aggressive expansion, growing the network to become the dominant player in the Romanian fitness market.
BeFit Romania
Founded a new-generation fitness brand focused on smart cost operations, technology-driven infrastructure, and nationwide scalability. Building Romania's first truly accessible fitness network.
Worldclass Romania S.A.
12 years spearheading the development strategy of Romania's leading premium fitness operator. Led site selection, club design, and expansion planning across 48 locations with a target of 60 by 2027.
Every club is optimized for maximum operational efficiency — smart layouts, functional zones, and data-driven decisions that deliver consistent quality at scale.
Fitness should not be a luxury. Smart pricing makes quality training accessible to all.
Smart systems underpin every operation, enabling scale without sacrificing quality.
Every new location is adapted to its market, ensuring relevance and sustainability.
Interested in partnerships, investment opportunities, or building the future of fitness together? Let's connect.